Funnel & AI Automation Coach·Ex-Agency Owner
You don't need an agency… yet.
You just need AI doing the jobs you'd pay them for.

If you're a coach under $30k a month, you can run your own funnel and follow-up in under 2 hours a week. I spent 8 years building exactly this for coaches at my agency. Now I'll show you how to do it yourself.

- 10 years
- teaching computer science, so I explain it simply
- 8 years
- running an agency for coaches
- $100m+
- in client ad spend, so I've seen what converts
The problem
Leads come in. Clients don't.
- Someone books a call, you get your hopes up… and they don't show.
- They weren't ready. You moved on. They forgot about you.
- You're replying to DMs at 11pm because if you don't, they go cold.
- You've had an agency quote you $3k a month and thought, "I can't afford that."
It's not you. It's your follow-up.
THE FIX
Here's what your follow-up could be doing without you.
Replies to new leads in minutes
Day or night, every new lead hears back straight away, while they're still interested.
Keeps 'not ready yet' leads warm
Helpful emails and texts for weeks or months, so when they're ready, it's you they come back to.
Cuts no-shows
Automatic reminders before every call, so the people who book actually turn up.
Brings old leads back
Reaches out to people who went quiet and gives them a reason to reply.
It all runs on GoHighLevel, one tool for your funnel, emails, texts, bookings and pipeline. I'll show you how to set it up.

How to get started
Join the free Thursday call
Learn one tactic and get your questions answered live.
Set up GoHighLevel through my link
The Funnel Den comes included: training, templates and help from me.
Plug in the templates
Your funnel and follow-up run in under 2 hours a week.
Free · This Thursday · 3pm ET · Zoom
Fill The Funnel
My free weekly call on turning the leads you already have into clients.
One hour. One tactic. Real answers. Come hang out, learn something you can use today, and bring your questions.
One tactic you can use this week
A single, practical move you can put into your funnel before next Thursday.
Live Q&A with me
Ask anything about funnels, follow-up or the tech. No question too basic.
Bring your funnel or tech headache
Show me what's stuck and I'll help you untangle it on the call.
Coaches in the same boat
Hear what's working for other coaches and see their questions answered live.

THE FUNNEL DEN
Get the agency playbook. Without the agency.
The Funnel Den is my private community for coaches who want to run their own funnel and follow-up. Stuck on Tuesday? Post your question and I'll help you, no waiting for the next call.
- Ask me anything, any day. Post your question in the Funnel Den and I'll answer within 24 hours, Monday to Friday.
- Step-by-step training library, from first funnel to fully automated follow-up
- Ready-made templates, so you can plug in proven funnels and follow-up instead of starting from scratch
- Members-only weekly coaching call, a deeper session than the free Thursday one
- Coaches building alongside you, so you can share what's working and get unstuck faster
About me
I'm Billy. Dad first, teacher at heart, marketer by trade.
I'm a proud dad to an amazing 3-year-old boy, with a baby girl due any day now, and I share it all with my incredible partner, Rebecca. They're the reason I'm big on systems that do the work for you. Time with the people you love is the whole point.
Before this, I spent 10 years as a computer science teacher. My job was taking things that looked complicated and explaining them so anyone could follow along.
Then I ran my own marketing agency for 8 years, building funnels and follow-up for high-ticket coaches. I saw first-hand what works, and what most coaches get wrong.
Today I'm also Marketing Director for a business turning over $20m+ a year, so everything I teach, I'm still using in the real world.
Now I teach it too, so you can grow your coaching business without an agency. You don't need one yet. You just need the right tools and someone to show you the steps.

BEFORE YOU ASK
The questions every coach asks me first.
Get more clients without paying an agency.
Join me live this Thursday and walk away with something you can use this week.
Join Thursday's Free Call
